Privacy Policy

Last updated: February 2026

Overview

Wu Xing Zodiac ("we", "us", "our") respects your privacy. This policy explains what data we collect, how we use it, and your rights regarding your personal information.

Data We Collect

We collect minimal data to operate this site:

  • Analytics data: We use Google Analytics 4 (GA4) to understand site usage. This includes anonymous page views, session duration, and general location data. No personally identifiable information is collected through analytics.
  • Email address: If you subscribe to our newsletter via Buttondown, your email is stored by Buttondown for email delivery purposes only. If you purchase an Elemental Blueprint report, your email is collected by Stripe for payment processing and receipt delivery.
  • Payment information: All payment processing is handled by Stripe. We never store, see, or have access to your credit card details.

No Account Required

Wu Xing Zodiac does not require you to create an account. All zodiac profiles, compatibility tools, and the calculator are freely accessible without providing any personal information.

Cookies

We use cookies for Google Analytics 4 to track anonymous usage patterns. These cookies do not contain personally identifiable information. You can block cookies through your browser settings without affecting the core functionality of this site.

Third-Party Services

  • Google Analytics 4: Anonymous usage analytics.
  • Stripe: Secure payment processing for digital product purchases.
  • Buttondown: Newsletter subscription management and email delivery.
  • Netlify: Website hosting and serverless function execution.

Each of these services has their own privacy policy governing how they handle your data.

Your Rights

You can unsubscribe from our newsletter at any time using the link in any email. If you wish to request deletion of any data associated with a purchase, please contact us and we will process your request in accordance with applicable laws.

Contact

For questions about this privacy policy, please reach out via the contact information on our site.